Products Highlights Under $35

For structured and full-bodied wet looks.For great definition without the stiffness. Our medium hold defining gel gives body and elasticity to curls, dries quickly and eliminates frizz.

For a tousled, beachy, full-bodied look with a matte finish.This sea spray is perfect to give your hair a tousled, beachy, full-bodied look. A little goes a long way, perfect to bring out those natural waves.

For instant, long-lasting volume and workable texture.For instant, long-lasting volume and workable texture. This Is A Texturizing Dust creates structured hold, luxurious fullness and refreshes day-old blowouts without leaving any residue.

For creating a perfectly straight-haired look.For creating a perfectly straight-haired look. This Is A Relaxing Moisturizing Fluid adds shine, eliminates frizz, moisturizes hair, and protects against humidity.

Leave-in serum for soft texture and flexible control.Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.

A light oil for natural-looking and hydrated texture.A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leaving any residue. Winner Best Beauty Buys, INSTYLE.

Styling serum for a soft light texture and workable lookHair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry.

Moisturizing butter for skin & hairTry the new WE STAND/for regeneration Hair, Body, and Face Butter, a moisturizing butter that embodies our commitment to regeneration and climate action. This multi-use product softens and hydrates both skin and hair, bringing together beauty and sustainability. Formulated...

Specific volumizing shampoo for fine or limp hair Discover the newly formulated full-size VOLU Shampoo here!Volume boosting shampoo that cleanses, lifts, and softens fine or limp hair for extra shine and bounce. It gently cleanses and quickly volumizes fine hair with a light, foamy texture,...